Discovery

How do I get my business mentioned by ChatGPT?

Improve the source material and test the questions that matter.

Diagnosis

Why doesn’t ChatGPT recommend my company?

Six common reasons, from access to weak category evidence.

Measurement

How do I check whether AI engines cite my website?

A repeatable testing protocol that separates signal from noise.

Definitions

What is the difference between SEO, AEO, and GEO?

Where the disciplines overlap and how their outcomes differ.

Technical

Does schema markup improve AI citations?

What structured data can clarify and what it cannot guarantee.

Implementation

What makes a page citation-ready?

The six properties of a usable, supportable source page.