Most guidance about AI visibility treats every page and every reader the same. The Field Guide splits the work into five formats — a pillar guide, an answer library, playbooks, page teardowns, and a plain-English glossary — held to a published six-point standard. If you want to know where a specific page stands, start with a free per-page readiness audit and route in from there.
Start with one page.
Run a free readiness audit on the page you most want AI systems to cite. It shows where the page is clear, where it is hard to quote, and what to fix first.
Audit a page freePractical tools
Audit a page by hand
Review access, answer clarity, entity context, evidence, quotability, and measurement.
WorkbookLog citation tests
Record repeatable observations across questions, products, runs, citations, and page versions.
Prompt builderChoose test prompts
Build copyable AI citation test prompts for discovery, comparisons, known-brand checks, local fit, and evidence review.
CalculatorCalculate citation rate
Turn recorded runs into an observed citation rate, mention rate, Wilson interval, and report-ready sentence.
Review toolCheck an AI visibility claim
Find missing prompts, denominators, formulas, baselines, raw observations, and limitations before repeating a claim.
ChecklistReview an AI visibility claim by hand
Use the full manual sequence for lift, ranking, benchmark, score, mention, or citation-rate claims.
Start here based on your situation
Pick the entry point that matches what you're trying to do. Every section links directly.
- Understand the GEO operating model — start with the Complete guide. It covers how AI systems find, read, and cite web pages.
- Answer a specific AI-visibility question — go to the Answer library for direct answers about ChatGPT mentions, citation tests, schema, AEO, and readiness.
- Choose the test questions before checking results — use the AI citation test prompt builder so the prompt set is frozen before observation.
- Measure a citation test without hiding the denominator — use the AI citation rate calculator after recording the raw observations.
- Evaluate an AI visibility claim before repeating it — run the AI visibility claim review tool and keep missing evidence attached to the result.
- Improve a product, service, comparison, research, or agency page — open the Playbooks for the page type you're changing.
- See worked before-and-after examples — read the Page teardowns. Composite examples are labeled as such.
- Understand terminology — the Glossary gives plain-English definitions without the fog.
What is generative engine optimization?
What is inside the Really Good GEO Field Guide?
Where should I start?
Our publishing standard
Every format in the Field Guide is held to the same six-point standard.
- Answer the named question early.
- Separate observation from inference.
- Name the evidence behind consequential claims.
- Publish the sample, method, date, and limitations.
- Update or retire advice when the engines change.
- Label composite examples as composites.
Who this guide is not for
The Field Guide is written for people whose success depends on AI systems retrieving and quoting their pages accurately. Traditional SEO work still matters and much of it overlaps — the underlying source content is largely the same — but the specific structural and evidence recommendations here are tuned for AI citation, not for SERP ranking. If your goal is SERP ranking alone, some of the advice will feel narrower than a general SEO checklist.
Ready to see where your page stands?
The free per-page readiness audit is the primary entry point. Every section of the Field Guide links back to it.
Audit a page free