Implementation library

GEO playbooks for real pages.

Choose the page you have. See the job it needs to do, the questions it must answer, and the mistakes that weaken it.

How SEO, AEO, and GEO fit together

These practices overlap, but each emphasizes a different visibility outcome. A strong page can support all three at once.

SEO

Search engine optimization

Helps a page appear and rank in traditional search results, where the desired next step is usually a click.

AEO

Answer engine optimization

Structures information so search features, voice assistants, and direct-answer systems can identify and present a concise answer.

GEO

Generative engine optimization

Helps AI systems understand, retrieve, synthesize, and cite a brand's published information inside generated answers.

The practical overlap: Build crawlable pages, answer real questions directly, define entities precisely, support claims with evidence, and measure the outcome in each surface.

SaaS product page

A citation-ready product page says what the product is, who it is for, what job it performs, how it differs, and where it is not the best fit.

  • Replace an atmospheric headline with a category and outcome.
  • Name the operating context: team, industry, workflow, or scale.
  • Support performance claims with a method or customer evidence.
  • Answer integration, security, migration, and fit questions.
  • State a genuine limitation or alternative.

Local or specialist service page

A strong service page identifies the service, geography, customer, process, qualifications, and boundaries of the work.

  • Put the service and region in the primary heading.
  • Name standards, accreditations, materials, or methods precisely.
  • Explain what happens from enquiry to delivery.
  • Show first-hand project evidence with specific context.
  • Clarify exclusions, lead times, and coverage area.

Comparison page

A useful comparison page helps a reader choose. It does not merely repeat the product page with a competitor's name in the title.

  • Define the decision and evaluation criteria.
  • Use comparable facts and link to primary evidence.
  • Give each option a credible best-fit case.
  • Distinguish verified facts from editorial judgment.
  • Date the review and explain the review method.

Original research page

Research earns citations when the finding is novel, the method is visible, and readers can inspect what the conclusion rests on.

  • Lead with the finding, not the company story.
  • Publish sample, period, collection method, and exclusions.
  • Include a table or downloadable data when appropriate.
  • State limitations without burying them.
  • Offer a stable URL and clear publication date.

Agency client portfolio

Agency GEO works best as a repeatable measurement and publishing system, not a pile of disconnected content tasks.

  1. Inventory the client's commercially important pages.
  2. Map one buyer question set to each page.
  3. Establish a citation and readiness baseline.
  4. Ship a small set of high-confidence changes.
  5. Retest, record the result, and keep the learning.

Turn a playbook into a page plan.

Audit the URL first. The report will show which part of the playbook deserves attention now.

Audit a page