1. Context and permission
Name the company, page, audience, commercial question, publication permission, and any relationship to Really Good GEO.
2. Baseline
Publish the readiness score, exact test questions, engines, dates, number of runs, search-fired status, cited domains, and known limitations.
3. Controlled change
Show the original passage, the revised passage, the criterion targeted, publication date, and any simultaneous site changes that could affect interpretation.
4. Follow-up result
Repeat the predetermined protocol. Report both movement and non-movement. Separate consistent citation, intermittent citation, absence, and no-search responses.
5. Interpretation and limits
State what the test supports, what it cannot prove, and whether more observation is needed.
Required standard: Never imply a composite example is a customer, present a single run as a stable ranking, or publish a named prospect teardown without permission.