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@font-face{font-family:'Söhne';src:url('/fonts/WOFF2/soehne-halbfett.woff2') format('woff2');font-weight:600;font-style:normal;font-display:swap}
:root{--cream:#f5f1e8;--ink:#1a1a1a;--white:#fff;--pink:#e9cefe;--blue:#4ca5fd;--red:#fe4515;--grey:#cccacb;--muted:#675f55;--line:rgba(26,26,26,.14)}
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/* Really Good GEO marketing-site alignment */
:root{--muted:#6b6358;--line:rgba(26,26,26,.07)}
body{font-size:16px;line-height:1.65;-webkit-font-smoothing:antialiased}
.shell{width:min(1180px,calc(100% - 120px))}
.nav-in{min-height:74px}
.nav-links{gap:28px;font-size:14px;font-weight:500}
.nav-links>a:not(.button){opacity:.65}
.button{font-size:13px;padding:9px 18px;border-radius:6px;letter-spacing:-.01em}
.hero{padding:110px 0 96px}
.eyebrow{font-size:12px;font-weight:500;letter-spacing:.1em;opacity:.45;margin-bottom:24px}
.hero h1,.hero h1 em{font-size:clamp(48px,6vw,96px);font-weight:600;line-height:1.07;letter-spacing:-.035em}
.hero h1{margin:0 0 36px}
.lede{font-size:18px;line-height:1.62;max-width:560px;opacity:.6}
.meta{font-size:12px;font-weight:500;letter-spacing:.08em;opacity:.65}
.meta span{border-color:rgba(26,26,26,.12);background:transparent}
.layout{grid-template-columns:220px minmax(0,780px);gap:72px;padding:100px 0}
.toc-title{font-size:12px;font-weight:500;letter-spacing:.1em;opacity:.45}
.toc a{font-size:14px;opacity:.65;padding:10px 0}
.article h2{font-size:44px;font-weight:600;line-height:1.08;letter-spacing:-.03em;margin-top:86px}
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.card:nth-child(3n+1){border-top:0;background:var(--pink)}
.card:nth-child(3n+2){border-top:0;background:var(--blue)}
.card:nth-child(3n+3){border-top:0;background:var(--red);color:var(--cream)}
.card:nth-child(3n+3) p{color:var(--cream);opacity:.78}
.card small{font-size:11px;font-weight:500;letter-spacing:.08em;opacity:.45}
.card p{font-size:15px;line-height:1.65;opacity:.72;color:var(--ink)}
.checklist li{border-color:rgba(26,26,26,.07);padding-top:12px;padding-bottom:12px}
.cta{border-radius:16px;padding:52px 60px}
.cta .button{font-size:15px;padding:14px 28px;border-radius:8px}
.footer{background:var(--ink);color:var(--white);border:0;padding:72px 0}
.footer p,.footer a{opacity:.6}
.term{border-color:rgba(26,26,26,.07)}
.tag{border-radius:100px}
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